Press Release


Bracknell, UK; 30 November, 2010.

Award-winning Information Management Solution, the first-to-market SaaS data matching, integration and cleansing solution, announced today that it has won its creators the 2010 Innovative Solution Award from Information Management Magazine. The award recognizes initiatives that bring constructive change and provide quantifiable business value in organizations working to manage information as an asset.

Match2Lists was created by Segmetrix, who share the Innovative Solution Award 2010 with Kognitio. Kognitio's WX2 in-memory analytic database lets's customers access groundbreaking processing power to complete data matching projects in minutes instead of weeks.

SaaS solution impresses judges

Although Segmetrix's services already include integration tasks to help customers ensure they have accurate, consistent data, Match2Lists gives users the power to match, merge and deduplicate their data lists online, any time. Its swift processing time and low cost drew the judges' attention to this innovative cloud computing solution for:

  • Matching up identical or similar records across multiple lists
  • Merging data from multiple sources into a single master list
  • Removing duplicates intelligently, retaining the richest data

The judges noted that by using Kognitio's WX2, Match2Lists has rapidly established itself as a leader in the segment, delivering a service that no other firm is able to match. "Segmetrix and Kognitio have developed a good Web model that is blazing a trail," said Jim Ericson, the magazine's editorial director. "The innovative use of analytics against immense amounts of data has emerged as a key differentiator in the marketplace. Companies like Segmetrix that move in this direction are likely to emerge as winners."

"We are pleased by Information Management's recognition of the way we make it possible for companies to slash the time traditionally needed to fulfill data cleaning tasks, so they can move to the strategic value more quickly," said Amr Hassan, Match2Lists' chief executive officer. He pointed out that DaaS-based deployment of WX2 has helped Match2Lists achieve full ROI within six months, because their SaaS solution has changed the paradigm through competitive pricing and exceptional speed.

"Our focus [is] on firms that are working to radically change the way things are done," said John K. Thompson, Kognitio's chief executive officer for North American operations. "We're especially honored that with a tremendous range of options, these companies have chosen WX2 as the most powerful way to help achieve their vision."

Information Management Magazine's 2010 Innovative Solution Award Winner - Match2Lists and Kognitio

Information Management Magazine's 2010 Innovative Solution Award Winner - Match2Lists and Kognitio

About Match2Lists and Segmetrix

Segmetrix is a management consultancy innovating data-driven, analytically-based tools, strategies and action plans that deliver profitable growth for B2B companies. Segmetrix develops cutting-edge technology to rapidly manage a vast range of customer data, both internal and external, and transform it into information for strategic and competitive advantage. More information is available online at

Match2Lists is a newly created company spun of out Segmetrix. Match2Lists provides innovative data matching and cleansing solutions to companies of all sizes, allowing them to spend less time managing complex data and more time using it. More information is available online at

About Kognitio

Kognitio is an innovative, technology-rich company, providing leading-edge solutions to business problems that require the acquisition, rationalization and analysis of large or complex data. Kognitio's award-winning WX2, a 2008 "Product of the Year" is the industry's fastest and most scalable analytical database on the market, giving firms the ability to turn their raw data into valuable business insight fast, and empowering its customers to realize comprehensive answers to critical business questions.

Globally headquartered in Bracknell, UK, with North American headquarters in Chicago and offices in New York, Kognitio delivers competitive advantage to its clients across a wide range of industries, including telecommunications, financial services and utilities. More information is available by phone at 312.268.5725 and at

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